Dex Labs is seeking a talented Brand Strategist to help define and elevate brand and content direction for exciting projects in the finance, medical and sports sectors.

Key Responsibilities

• Develop cohesive brand strategies and visual/verbal positioning.
• Define and execute content direction across key digital channels.
• Prepare brand playbooks, decks, and narrative guidelines.
• Run discovery and brand alignment workshops with stakeholders.
• Build user personas, brand messaging frameworks, and customer journey maps.
• Collaborate on go-to-market campaigns and product launches.
• Establish content calendars and campaign performance metrics.

Requirements

• 3+ years of experience in brand strategy, content direction, or creative planning.
• Proven track record in defining brand identity and messaging frameworks.
• Strong copy, editorial, and narrative development skills.
• Experience running stakeholder workshops and creative discovery sessions.
• Ability to translate market insights and user data into actionable brand direction.
• Comfort working in high-growth environments with a high level of ambiguity.
• Self-starter capable of taking open-ended creative concepts from ideation to execution.

Pay Scale

• RM 3,600 – RM 5,000

Please email your CV to careers@dex-labs.com.